Internet is an important part of marketing a product, service or businesses. It is more likely that someone looking for a local lawyer uses a search engine and enters a search for lawyer + location than that he will look in a phone book, newspaper or magazine.
Prices for Search Engine optimization are charged per hour at a rate of 65 euro
More and more potential clients use search engines to find information about a product or service before they decide to buy a product or service.
Search Engine Optimization(SEO) aims to increase the ranking of a website in the organic search results of search engines in relation to specific search queries or keywords. Organic results are the free results of a search engine purely based on website content, website structure and algorithms. Note that Google uses approx 200 elements to determine ranking of a website in the Search Engine Result Page in relation a search!
Users of search engines will generally only click on the first few result in the first page following a search.
Practice
A lawyer in Delden shall with little effort end up on the first position of the first page of a search engine following a search for lawyer and Delden, simply because there is no competition. Does he also want to turn up in relation to towns like Borne, Hengelo or Enschede he shall have to optimize his website. Does he also want to turn up in relation to lawyers and Amsterdam he shall have to put a lot of energy in search engine optimization, simply because of the amount of competition on the Web in relation to lawyers and Amsterdam.
SEO services
Snoop Design has 10 years of experience in the area of search engine optimization for legal websites. Do you have a website but not turn up in search engines? Often we can with a few SEO adjustment make sure you will turn up in relation to certain search queries or keywords.
Should you be interested in using our expertise and optimization services feel free to contact us for more information or a fee proposal. Our prices are based on a hourly fee of 65 euro, excluding VAT and additional costs.
Our Search Engine Optimization services normally includes:
- Determination subjects and target area
- Analysis of the competition
- Analysis of keywords
- Adjustment and improving the website
- Link-building
SEO will not only increase the volume or quantity of traffic to a website but also quality of Internet traffic. SEO optimizes the appearance in the SERP of a search engine. To have an effect on the Internet a website should turn up in the first page of the organic Search Engine Result Page (SERP) in relation to targeted keywords.
A keyword may be a word or a phrase, but the key to success lies in the right choice of keywords. For example, the keywords 'agreement' and 'contract' have similar meanings, but in searches contract is far more used than agreement. Choosing contract as a keyword in a legal website will therefore likely lead to more traffic to the website.
Example
Below a sample of the results of one of the websites we maintain. There is a clear connection between the number of visits and the turn over. More visitors = more profit. Search Engine Optimization is worth the investment!
Visitors frequency, impressions and search engine optimization

After Search Engine Optimization

3 months after search engine optimization

(The above stats belong to www.thailandlawonline.com)
The 7 day wave in the above stats are caused by the decrease use of Internet during the weekends and holidays.
Search Engine Optimization in the long term only works if the website also has an original quality content with easy to find information, presented interesting enough to keep a visitor on the website. The 3 main elements of Search Engine Optimization are:
- The structure, content and html coding technique on the website
- Determining the most important keywords
- Link-building, maximizing external links.
Back-links
Een backlink of een inkomende link is een verwijzing naar een website vanaf een andere website op een ander domein. Eind jaren 90 was het bij zoekmachine-optimalisatie belangrijk om veel backlinks te verzamelen. Het maakte niet uit waar vandaan naar de website werd gelinkt. Tegenwoordig zijn backlinks nog steeds belangrijk maar gaat het meer om kwaliteit van de inkomende link. De waarde van een inkomende link wordt bepaald door relevantie tot de website en kwaliteit van de website waarop de link is geplaatst.
De vermelding op een organische zoekresultaten pagina van een zoekmachine is gratis!, daarom is zoekmachine optimalisatie door een SEO specialist een alternatief en aanvulling op betaald adverteren. zoekresultaten, zoekmachine optimalisatie
